Insights

Knowledge on growth, AI & security

An E-shop That Converts: Speed, UX and Core Web Vitals

An e-shop's conversion rate is decided in seconds. Here is where orders leak away and what actually matters in speed and user experience.

Attackers do not pick targets by size but by ease. Here is what a penetration test and a red team engagement actually find in a typical SME.

Beyond the hype, AI agents already automate specific, tedious work. Here is what works in a business today and what still needs a human.

The problem is rarely the budget; it is where the budget goes. Practical moves to cut waste on Google and Meta Ads and lift returns.

Search is no longer ten blue links. How to rank in Google and, at the same time, get cited by ChatGPT, Perplexity and AI Overviews.